Saturday, November 30, 2013

What is Direct Sales?

Direct Sales marketing is a simple and effective way to market products or services direct to the consumer. It involves the sale of a consumer product or service, person-to-person, away from a fixed retail location by an independent salesperson. Products are sold through in-home product demonstrations, parties, group meetings or demonstrations, over the telephone, over the Internet and through one-on-one selling.

Direct selling is a growing industry with sales in the U.S. having doubled in the last decade to nearly $25 billion and are now more than $82 billion worldwide.

Do people purchase products from Direct Sales representatives?

Yes. Direct selling is a rapidly growing industry. U.S. sales totaled $28.7 billion in 2002, up from 26.7 billion in 2001, with more than 55 percent of the American public having purchased goods or services through direct selling. That's more than the number who have purchased through television shopping and on-line computer services combined. People value the products available through direct selling and 45 percent of Americans want to buy from direct sellers. Those who have purchased by direct selling are exceeded only by the percentage of those who have purchased via retail stores (96%) or through mail order catalogs (83%). As mentioned, worldwide sales are also strong with nearly $85 billion in sales.*

An opportunity for growth is seen with public interest in purchasing through direct selling (38%) exceeding those who have purchased (27%)! Here are a few reasons why consumers enjoy buying from Direct Sales Representatives:

  • Direct sellers can arrange their calls to fit the consumer's busy schedule and can deliver their purchases directly to them.
  • Direct salespeople are knowledgeable about their products and take the time to personally demonstrate and explain their products to the consumer.
  • Since the products are going directly from the source to the consumer with only the Direct Seller involved substantial savings from advertising, processing and shipping can be passed on to the consumer.
  • Direct sellers build a personal relationship with the Consumer giving them one-on-one-attention.
  • The Consumer knows who to go to with questions and concerns, as well as who to refer friends to, rather than dealing with a company full of unthankful employees.

Coastal Vacations is a direct sales opportunity that promotes the benefits of a vacation lifestyle while developing financial freedom through business ownership.

Thursday, November 28, 2013

Stability and Service

Coastal Vacations continues to offer Membership Benefits and Services that are unparalleled in the industry today. Coastal offers an incredible Vacation Package valued at over $15,000 for just $1,295.   It delivers unbeatable value to the consumer, as well as tremendous financial rewards for the marketing team.  The Coastal Vacations travel package offers a lifetime of vacation savings for less than the price of one family vacation.

Working with thousands of resorts and leaders in the field of travel and leisure, Coastal Vacations pursues this commitment by consistently seeking out the best vacation and travel values in the industry and making them available to clients at rock bottom prices. The Companies chosen to fulfill the benefits and services in our packages are of the highest caliber. Most are publicly traded companies, licensed and bonded, with a track record of 12 years or more. Our Independent shipping facility has 25 years of proven experience in the industry.

Saturday, November 9, 2013

Why I use IBOtoolbox

IBOtoolbox is a state-of-the-art marketing platform that levels the playing field for the Independent business owner. By using this platform, you will be branding your business in a way that normally would cost a business thousands upon thousands of dollars.

However, IBOtoolbox is completely free.

IBOtoolbox does not have levels, packages, payplans, enrollment fees, or other strings. We are a truly free platform that does not tell you to upgrade after you join. ALL members of IBOtoolbox have the same features and tools. IBOtoolbox is not an MLM, traffic exchange program, or any other type of program designed to lure money from your pocket.

IBOtoolbox will NEVER sell, give, lend, or barter your information to a third party. IBOtoolbox will NEVER "transform" into an MLM or bait and switch you in any way.

IBOtoolbox is a "safehaven" to build your business!

The Top Four Ways to Maximize the Success Potential of Your Small Business

There is a difference between small businesses that are just making it, and companies that are truly taking off.  This difference commonly lies in the strategy being used to maximize the success potential of the business. Such strategies are made up of important techniques – primarily the four following – that allow a small business to make sure that it is functioning at its very best.

To be sure that your business is maximizing its potential, employ the following practices as a part of your own business strategy:

•    Make sure that your business offers knowledge or services along with its products.  No matter what industry or niche your company happens to fill, you will need to make sure that you have information and services to offer your customers that are different from your competitors.  Success, especially when marketing on the internet, is all about having something to offer, whether it’s knowledge, services, or something else.  This will also help you to be seen as an expert.  The more you are perceived as having expertise, the greater the trust you will have from your clients, and the stronger those relationships will be.

•    Don’t just say that you care about your customers.  Care about your customers!  This is one of the most far-reaching methods that you can use for growing your small business.  Though your prospective and current customers are important to your business because of their money, you need to show them that they are important to you for more than just that.  They need to simply be important to you; period.  This means being honest with your customers, and telling them the truth about the ways in which you are able to fill their needs.  Put your focus on helping the individual, not simply the majority of customers. Your efforts need to move from making a sale to helping the person.  Remember, it is much easier to create a repeat client than it is to create a new client!

•    Make going above and beyond a policy.  If you want to make your small business stand out from the rest, then you need the superior quality of your products and services to shine through.  Make your aim to over-deliver, every time.  Remember that customers love feeling as though they’ve received a good deal.  This can mean discounted prices, valuable bonuses, or surprise free gifts with purchase.

•    Maintain regular contact with your customers.  Using e-mail, direct mailers, catalogs, promotional flyers, “preferred customer” coupons, and other communication tools, it is easy to provide your customers with regular contact, informing them of great deals you’re offering, while reminding them that you’re around.  Make these communications worth while by offering free tips, discounts, and other useful ideas.

The main idea is that if you want to achieve your greatest success in your small business, offer expertise, care for your customers, deliver beyond your customers’ expectations, and keep in touch.  These are the difference between maintaining your business, and growing your business.


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